RKD Group

More Than 40 Years Inspiring Donors

RKD Insights is the data and analytics division of RKD Group, a leading fundraising and marketing services provider to hundreds of nonprofit organizations. RKD Group creates breakthroughs never thought possible.



Uncover the wealth in your data

We empower nonprofits with future-focused insights for data-driven fundraising breakthroughs.

Take the first step

Data-driven decisions served up for your entire program

Today’s donor pyramid is shrinking, which makes data essential to your success. But 72% of organizations report that they have yet to forge a data culture. Our solutions and services help you prepare for the future of fundraising and the changes brought on by today’s omnichannel donors.

Diagnostic analytics that clarify program strengths and weaknesses.

Optimization of your donor pool to minimize vulnerabilities.

Full-time data management with a big picture perspective.

Reporting and insights for strategic omnichannel fundraising

RKD Insights has layered nonprofit expertise over the best reporting and CRM solutions in order to provide nonprofits one source of truth. We shepherd your migration to a SFDC CRM and build BI dashboards that give you the exact reporting you need for an omnichannel program.

Donor management built on the world's #1 CRM.

One source of truth built from disparate CRM's and data sources.

Holistic views of your program, your donors and your results.

Strategies and modeling for efficient, donor-centric marketing

Understand your donors’ behavior and motivations to deliver the right message at the right time. Meeting donors where they are is the key to creating stronger connections and improving retention. With our predictive analytics, you can confidently execute strategies that meet your KPIs.

Increased donor retention and ROI.

Forecasting and targeting models.

Predictive analytics to help you plan for the future.

I’m ready for data-driven fundraising

A Dedicated Partnership

We see our work as a calling, not an occupation.
You see it in the way we work with you to lift your fundraising to new heights.

Solutions & Services

At RKD Insights, we help nonprofit organizations take control of their data. Our data management and analyst teams empower nonprofits with the solutions and insights they need to make data-driven decisions.

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BI Dashboards

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Data Warehousing

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Data Management

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Advanced Analytics

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Forecasting & Modeling

Ready to make data-driven decisions?

Strategic Partnerships

We've built our solution on the world's #1 CRM and have the extensive training, certification and knowledge needed to implement strategic solutions that drive growth.

BIRST, a native cloud business intelligence platform, enables us to visualize data and analytics and use insights to drive decision-making.

Together with Redpoint we create a single point of control that connects donor data across channels, delivering insights that map the path for donor engagement.

Let’s get started on your breakthrough